HOKK Finance has appointed DIFY, an award winning Integrated Communications Agency in Singapore, to manage the brand’s communications and marketing initiatives in Singapore.
The appointment follows the announcement of HOKK Finance’s pivot from a decentralised finance (DeFi) cryptocurrency project, to becoming a top-tier meme-token — with tight competition from Dogecoin and Shiba Inu. As the brand grows to offer several notable financial products in the ecosystem to offer to users, HOKK Finance has started an intense global marketing initiative to scale the business globally, focusing on Singapore, China, India and Africa as its first markets to build awareness and increase adoption.
DIFY will be the first agency that HOKK Finance appoints to manage its integrated communications strategy, to execute a holistic approach to grow the brand’s reach via public relations, influencer marketing, esports collaborations, social media and events management.
The overall aim of HOKK Finance for this campaign is to create a voice in Singapore, where HOKK Finance can build the right brand equity in order to drive user growth and adoption to its portal, HOKKFi. Mark Basa, Global Brand and Business Manager at HOKK Finance, says that collaborating with DIFY will allow the brand to position itself as a top-tier meme token in the industry, with the intention to prove the real-world utility of crypto in the long run for all users.
‘’The most exciting part about our journey with DIFY is the incredible campaigns they’ve executed for major clients. We are honored to be amongst some of the biggest brands in the world and sincerely look forward to getting HOKK Finance established in Singapore. With digital currency being globally accepted and evolving due to greater understanding from retail investors and consumers, we hope to create a brand that resonates with the masses. Our top priority will remain our users, so that they get to experience our cross-chain, bridged token, making it an important part of their everyday commerce,” said Mark Basa.
Having successfully executed various high-profile campaigns for reputable clients such as Binance, One Championship, gamescom asia 2021, Huobi Singapore, Bybit and Switcheo, DIFY’s expertise lies in delivering an integrated strategy for clients across all industries. DIFY will immediately commence web, influencer, and public relations activities from December for HOKK Finance.
Marjorie Poon, Managing Director and Co-Founder of DIFY Singapore, commented “We look forward to working alongside HOKK Finance to elevate their integrated communications initiatives and to enhance its brand’s position globally as part of the campaign. With the local and global financial sector evolving to cater to mass adoption of digital currencies, we are thrilled to be engaged as HOKK Finance’s integrated communications agency for this new business pivot.”
As a financial ecosystem, HOKKFi will empower users to send and spend their money the way they want to, including but not limited to features such as remittance, merchant, and customer payment service; a launchpad for users to get in early on the next DeFi and greentech projects; and on-chain loans and pensions. In the foreseeable future, users will be able to use HOKK Finance to offer their crypto or NFTs as collateral, receive a loan in ETH or USDC, grow their retirement account in ETH and for many other purposes.