HOKK Finance Brand and Business Update – November 18, 2021

HOKK Finance Brand and Business Update – November 18, 2021

We’ve been aggressively rolling out our global strategy over the last few months. The team has worked around the clock to establish several new systems and processes enabling HOKK Finance to create the momentum it needs to scale. Here is a snapshot of what’s been happening behind the scenes.

BRAND
  • We've hired a remarkable PR agent with extensive experience in working with large brands and celebrities. He will be in charge of structuring stories for us to build the trust and brand equity we need to be considered by both the mainstream and crypto publications.
  • We are working with an Indian crypto agency that specializes in educating Indians on all things crypto. They are creating over 20 videos that will be shared to their audiences with a reach of up to 12 million people.
  • We are also experimenting with another Indian PR agency, placing paid media across several websites to monitor the response of how readers interact with our brand.
  • We have hired one of the most influential crypto influencers in China that will be generating content for HOKK Finance in order to trend in the top positions of Chinese social media.
  • We are also working with a Chinese media agency that has recently published a press release about HOKK Finance on how we plan to enter the Chinese market. The press release reached 200 publications and social media groups.
  • We are about to begin working with one of the top Blockchain & PR Marketing agencies in Singapore that will be handling most of our digital presence such as influencers, e-sports sponsorships, PR, social media, and events. Their clients include Disney and One Championship.
  • We are working with a US based marketing agency that will be getting our Global Brand & Business Manager on several podcasts to talk about HOKK Finance and the future of crypto.
  • We are experimenting with large Twitter influencers for purely paid media to collect data on the responsiveness of certain keywords across their profiles.
  • We have hired someone to conduct media research & development, specifically analyzing certain TikTok and Instagram crypto accounts, where we will pay for consistent marketing across those channels every time we have news.
  • We are working with a US based Crypto & PR agency that will be sharing a press release and managing several influencers to share news about HOKK Finance.
  • We have hired Coinzilla to distribute web banners across their entire range of websites. HOKK Finance has been approved to have web banners on BSCscan and Etherscan as well. We are aiming to generate 3M – 10M impressions per month on our banners.
  • We are working with an exchange's marketing department to create 30+ videos with several of their influencers.
  • We are also working with both influencer agencies and individual crypto influencers with some of the more well-known, veteran crypto influencers.
  • We have hired a video editor to create the first template of what we want our future TV commercials, billboards, and other advertisements to look like in Asia.
  • We are working with a local African entrepreneur that is helping to get HOKK Finance into the continent’s largest media channels, businesses, and influencers, whom he is already in discussions with.
  • We have agreed to work with an exceptionally talented and experience SEO expert that would consult and advise our agencies on getting HOKK Finance ranked page one, position one, of Google over the next 12 months.
BUSINESS
  • We have applied for registration to open an office in Dubai, and we are waiting for the final pieces of information to commence registering in Singapore.
  • We have entered an agreement with a blockchain HR company that specializes in recruiting top crypto talent in order for HOKK Finance to scale the team.
  • We are on the hunt for several new advisors and are currently interviewing a handful of exceptional candidates. There will be a press release in the coming weeks about the appointee that was recently onboarded and released from HOKK Finance.
  • We have just signed to work with one of the leading blockchain development companies in the US to build our portal, HOKKFi, and all of the products we list here https://hokk.finance/products. They have worked with Gary Vee for his crypto projects amongst other incredible companies.
  • CertiK security audit for HOKK Contracts in ETH, BSC, HECO and interoperability with bridge contracts has started.
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