Hokk Finance



The latest advisor to join HOKK Finance confirms the brand’s strategy to appoint high-level experts and transform the project into a serious, DeFi 2.0 player in the meme token market.

Copenhagen, December 2, 2021. HOKK Finance, one of the original meme tokens that peaked at an $800M market cap in May 2021, has appointed Simon Bowles as an advisor.

Bowles’s new role at HOKK Finance will set the stage for the meme token as it begins to scale the brand globally, building several new financial products and services that will directly compete with legacy banking.

“HOKK Finance is doing something seriously disruptive in this space,” says Bowles. “Most meme tokens have a certain image that resonates with younger generations, yet fails to provide absolute utility. The next generations that will be born into crypto banking will want fun currencies that they can use in order to fully adopt blockchain as their preferred choice of commerce.”

“I believe the transformation behind HOKK Finance will make it a first-mover and leader in the meme token market. HOKK is launching exciting new ways of using their token, and is helping to design and deploy these solutions for current traditional banking challenges that cannot scale nor keep up with the advancements of blockchain technology.”

Mark Basa, Global Brand and Business Manager at HOKK Finance believes that appointing Simon is a significant step if the brand is to successfully position itself as the number one meme token in the industry and prove to the world that its currency can have a real-world utility.

“I wanted to create a brand that would set HOKK Finance apart from other meme tokens, which all typically suffer when a Bitcoin market correction takes place. The idea is to build a financial ecosystem where users can send and spend their money in the ways that they want to: faster and more affordably than any bank in the world. If our token is a part of a user’s everyday life, then they would hold onto it and cherish it, because it is essential to how they conduct commerce.’’

“Our goal is to present users with the financial freedom they deserve, offering new ways to experience money through our portal, HOKKFi. Our mission is to provide users with the tools that they need to take part in the biggest transfer of wealth the world has ever seen thanks to crypto.’’

HOKK Finance will launch several products and services through HOKKFi, including: a remittance, merchant, and customer payment service; a launchpad for users to get in early on the next DeFi projects; and on-chain loans and pensions.

In the future, people will be able to utilize HOKK Finance to receive a loan in ETH or USDC, use their crypto or NFTs as collateral, and grow their retirement account in ETH, in addition to performing various other functions. The meme token has begun the discovery stage of HOKKFi with a leading blockchain development company in the US, and plans to begin building its entire product suite from the first quarter of 2022.

HOKK Finance was founded to address the shortcomings of traditional banks and their inability to effectively market to younger generations who do not relate to their corporate brands.

“The way the market is growing, the crypto-generation of tomorrow may never have to interact with a private, centralized bank in their life,” added Basa.

“This means that there are opportunities now – and over the next decade – that will present youth with exactly what they’re looking for: frictionless financial products without barriers and fun brands that they can enjoy and use, from paying for a meal to sending money overseas to loved ones.The banking dynasties that exist today simply cannot compete with the speed and innovation of blockchain technology.’’

About HOKK Finance

HOKK Finance builds decentralized financial products that challenge modern banking, empowering you to do more with your money. We are one of the original meme tokens, founded early in 2021, that is being transformed into a powerful DeFi 2.0 player. We’re a multi-chain token, available on ETH, BSC, and HECO. From staking, rewards, and incredible products that you can use in your everyday life, HOKK Finance aims to help you grow your wealth and unlock money in ways you never thought possible.

We are firm believers in “frictionless money,” the concept that money should not come with barriers when transferring and purchasing. We’re leveraging our global community of over a thousand holders that contribute to our decentralized, autonomous operation. This means lower fees, faster build-time, and more incredible products designed specifically for the crypto-generation of tomorrow. With the combined efforts of our passionate leadership, our supportive and loyal community, and new strategic hires, HOKK Finance is on a bold journey with a goal to make history.

About Simon Bowles

Simon worked in venture capital for leading Wall Street firms before becoming a trader at established global hedge funds. Simon has worked in fintech since 2014 and has taken on leadership roles at several companies in Malta. During this time, Simon engaged with regulators and politicians to develop the island’s blockchain strategy. Simon was CEO at BaseTwo Capital, the digital asset fund that founded Panther Protocol, a privacy solution that raised $22 million in just 90 minutes, and is currently Chief Strategy Officer for companies ranging from start-ups to unicorns. As an expert in tokenomics and business strategy, Simon has created numerous advisory boards involving executives from BinanceCoinbase, CoinPayments, UCL, Citi, and Deutsche Bank, and has consulted for law enforcement agencies, McKinsey, and Boston Consulting Group. At HOKK Finance, Simon will oversee the operational strategy and partnerships, and support transitioning the brand into DeFi 2.0.


This press release and Simon’s appointment to HOKK Finance is in no way an endorsement of any of the companies listed above. Simon’s participation is fuelled solely by his own interest in the project.